Data Analytics Solutions

---

X-Ray delivers rapid, in-depth business analytics across critical dimensions, enabling swift, data-driven decisions. Key capabilities include: Revenue & Profitability: Track trends over time, with breakdowns by product, category, channel, and location. Customer Insights: Analyze sales and profits by customer type, run peer comparisons, and apply 80/20 Pareto analysis for impactful targeting. Product Performance: Evaluate ASP (Average Selling Price) trends and detailed sales breakdowns by product and SKU, with Pareto insights. Procurement Efficiency: Examine spending by top vendors to identify cost-saving opportunities. Geospatial Analysis: Visualize data spatially to uncover location-based trends and insights.

Utilize business analytics to analyze churn, or customer attrition, and predict customer attrition. This will enable you to target your marketing outreach effectively, designed to retain customers for a longer period. Focus your offers precisely on customers with the highest defection risk by leveraging customer insights and geospatial analysis.

Assess performance by location through business analytics, utilizing a combination of external customer reviews and geospatial analysis to segment retail locations. Analyze financial performance, customer insights, and location specifics (such as opening hours and services) in comparison to the nearest competitors. Use this data to create tailored action plans for each location or to optimize your footprint.

Utilize business analytics to analyze historical sales data and employ AI to generate customer insights with tailored recommendations specific to different customer segments. Additionally, leverage geospatial analysis to identify cross-sales opportunities among common customers, especially during a merger or acquisition.

Optimize your retail SKU offering while ensuring full customer coverage through effective business analytics. By analyzing past sales, you can gain valuable customer insights that help identify the SKUs addressing the needs of the largest number of customers. This approach not only increases value and satisfaction but also leverages geospatial analysis to enhance your offerings.